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With WorkShift, I am primarily responsible for the creation and maintenance of the brand’s entire visual representation. Prior to my joining the team, the name ‘WorkShift’ had already been chosen and service-marked, but all creative decision-making related to logo, color, typography, and application was given to me.
You can find a .pdf showing the progression of my brand research, logo drafts, and color/typography proposals here: WorkShift Branding Evolution.
You can find the entire brand kit I created here: WorkShift Brand Kit.